Bring in the right enquiries.
Hands-on Google Ads or Meta Ads management, with attention to your budget and the quality of the leads.
Your fractional growth marketer
Your marketing.
Finally connected.
An experienced marketer to manage your ads, connect your sales pipeline and keep improving your return. Without the full-time hire.
For owners & marketers at $1M to $10M businesses.
One person looking
at the whole picture.Ads. Leads. Follow-up. Results.
at the whole picture.Ads. Leads. Follow-up. Results.
Since 2013 Previously SB Web Management7 figures in managed ad spend10 clients maximum Personal attention by design
Good at your business.
Tired of piecing
the marketing together?
The ads are running. Someone handles the website. Your team follows up when they can.
But who’s looking at what happens between the first click and a paying customer?
That’s where we come in.
The Growth Partnership
A marketer who knows
your business.
And stays involved.
Work directly with Thomas to put the moving parts in order, coordinate the people involved and make your marketing easier to manage.
Explore the partnershipGive every lead a next step.
Connected tracking, clear team handoffs and follow-up that keeps opportunities from going quiet.
Know what your money is doing.
Review costs and recorded outcomes together, then choose the next improvement with a reason behind it.
What’s included
Marketing direction · Paid ads · Pipeline management · Follow-up · Practical AI · Reporting & collaboration
One business, one primary ad channel and an agreed pipeline. Setup, ad spend, software and larger projects are separate.
Lead Recovery Sprint + local competitor protection ↗The whole picture
The click is
just the beginning.
Your website, advertising, CRM and sales team should support the same plan. We connect the handoffs so you can see where leads come from, what happens next and where the process needs attention.
Already have people and tools that work? Good. We build on them.
See how the pieces connectYOUR CONNECTED GROWTH SYSTEMExpert oversight
SEARCH & DISCOVERY
Google Ads
Search
Google AdsSearchSOCIAL & DEMAND
Meta
Facebook
Instagram
MetaFacebookInstagramCapture interestPages · Calls · Forms
HubSpot
SalesforceGrow relationshipsCustomers · Repeat business
ANALYTICS & BUSINESS OUTCOMESSee the whole picture.
Lead sourcesMarketing costsSales outcomesROI clarity
Measure → Experiment → ImproveInsights feed the next decision
AI SUPPORT THROUGHOUTUseful tools. Connected workflows.
ChatGPT
Claude
GeminiTechnology keeps moving. So do we.Useful AI. A better workflow.
Useful AI. A better workflow.
A reason for every change.
Every monthly meeting includes a toolkit review: what to keep, improve, test or remove. New subscriptions need your approval. The aim is a better result, not a bigger software bill.
ChatGPTClaudeGeminiAnalyticsHow the service works
What happens when
we work together?
A plan to begin with. Someone watching the details. A conversation about what comes next.
First, get the pieces working.
Assess the business, agree priorities, connect the approved systems and walk your team through them.
Written launch plan · Agreed setup · Team walkthrough
Then, keep an eye on the work.
Review ads and the pipeline, flag stalled opportunities and document agreed changes.
Campaign oversight · Pipeline review · Written update
Every month, make a better decision.
Review recorded results, your toolkit and the next improvement together.
PDF scorecard · Working meeting · Toolkit review
Setup, launch timing and management terms follow an agreed scope, access and approvals.
Understand how the pieces connectSee the deliverables
Something you can actually see.
A working pipeline. A report that makes sense. Updates that explain what changed. These are fictional demonstrations, not client results.
A pipeline your team can use.
Inspect sample records, next actions and opportunity stages.
Explore the demoReporting you can keep.
Review the report format, costs, recorded outcomes and assumptions.
Open the sample PDFUpdates that explain the work.
See what changed, what needs attention and the next actions.
Read the sample updateBusiness owner.
Marketing partner.13years of
hands-on experience
Marketing partner.13years of
hands-on experience
Meet your growth marketer
Someone who understands
the owner’s side of the table.
I’m Thomas Silkman. I started SB Web Management in 2013, and I’ve built and operated businesses of my own. That experience shapes how I think about marketing: the cost, the follow-through and what it means for the business.
You work with me directly. Trusted specialists help with implementation, and I stay responsible for the priorities and oversight.
A little more about ThomasNeed one thing first?
Start where
you need us.
You don’t have to start with an ongoing partnership. These services stand on their own.
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Compare all four ways to work together A marketing-ready website
Thoughtful design, clear messaging, lead capture and tested tracking.
Google & Meta Ads management
A focused advertising partner, with useful tracking and reporting.
A marketing & pipeline roadmap
Find the gaps, set priorities and understand implementation costs. Full fee credit toward eligible service fees when you proceed within 60 days.
Adapted to your business
Built around how
your customers buy.
Estimates, appointments, purchases and repeat business need different journeys. The working plan follows yours.
Home & trade services
Photo: Paragon Exterior / Unsplash
Dental practices
Photo: Atikah Akhtar / Unsplash
Product manufacturers
Photo: xing bowen / Unsplash
A useful first conversation
Start with your
growth priorities.
Tell us what you want to improve. We’ll discuss the right service in a 20-minute fit conversation, then provide a clear scope and quote.
We reply by email to arrange a time. This form requests a conversation; it does not book an appointment.